You can get more people interested in your company and its products and services by using news releases, also known as press releases. While some writing used for marketing, such as blogging, does not require a specific kind of writing, press releases must be prepared very professionally. They rely exclusively on facts. Submitting them is not difficult at all, but getting published can be.
Unlike other forms of business writing, press releases are only written in the third person. Their content must also follow a specific pattern if you hope to get published widely. Begin with the information readers need, answering who, what, where, when, why, and how. Your second paragraph should add details and then be followed by a quote regarding the news you are reporting. Conclude by summarizing all the information, keeping in mind that your goal is not to sell anything with this document.
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